Should your wife be worried that you’re having conversations with a Website?

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Should your wife be worried that you’re having conversations with a Website?
by: Garr Ovard Profile Share with a friend
Thursday, July 22, 2010

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The first thing that struck me about ZAAZ was this unique prompt that asked “What brings you here?”. “A link on a Web site,” I responded. ZAAZ then asked me what it looked like. I said it was a little blue link. Before I knew it I was having a conversation with this Web site. Suddenly, links to content on ZAAZ started popping up, and they were all related to our conversation. Very engaging. Very engaging indeed.

The second thing that impressed me was the ZAAZ reel. It started with faces of ZAAZ clients. Then, as the reel played, it showed video of these same faces next to actual portfolio pieces. I’m assuming the video was to show the reactions of the clients as they viewed their new creative by ZAAZ. That’s something I’ve never seen before in a reel. Very cool.

Finally, anyone who’s designed for direct response appreciates the value of increasing conversion rates. ZAAZ has a cool visualization tool called an Analytics Wheel. As I tinkered with the Analytics Wheel its value was so obvious I had to wonder why I hadn’t seen anything similar.

This simple but insightful little tool asks you for 3 things:

1. Average order value
2. Average monthly visits
3. Conversion rate

Your additional annual revenue is calculated and displayed in real-time as you adjust the 3 values.

I suppose it’s this kind of thinking that has helped ZAAZ land clients like National Geographic and Converse.

Check out ZAAZ for yourself and tell me what you think.

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	Garr Ovard z-pages published: 47 followers: 14 Sign in to follow
My constant aim with zerzle* is to provide a publishing platform that makes it easy for people to share their best ideas, experiences, news, talents and imagery with the world—and to offer high-value advertising technologies that anyone can use.